Digital Marketing Course Overview & Certification

Digital Marketing Course Overview & Certification

We live in a time where people use the web for any search queries. The ever-growing craze of the web has created many opportunities for businesses to extend their business. so we introduce Digital marketing Course at Digitize Learn in Pune.

Digital Marketing Overview

Digital marketing is a rising sector at a quick pace. Many small and large scale businesses, as well as companies, is using Digital marketing for competitive advantage. The process of reaching out and engaging with your customers or users through digital media or through digital technology is called Digital marketing. There are a number of ways to be used for digital marketing to benefit their marketing efforts.

The use of digital marketing isn’t limited to only brands but also to market their products and services. in this means, Digital marketing has become an increased advantage for brands and business. now a day’s audience can post feedback online through social media sources or through Google reviews on their experience with a product or brand.

Digital marketing Course in Pune is suitable for fresher as well any of the working employees can join this course. This course will provide a deep understanding and skills in Digital marketing.

Once you’re finished the certification and completion of Digital Marketing Course, there’ll be multiple opportunities to start your career with different profiles. We provide a 100% placement for the Digital Marketing Course. You can start your career as SEM, Social Media Marketing, PPC, Digital marketing executive /Analyst/trainee/ Manager / professional.

In order to go one step ahead among all Digital, marketing Certification is necessary. When a company hires, they usually look for certification, usually, students are used to describing skills on their resume, but they don’t have any certifications to show so the chances are likely to drop from consideration. So, it’s always good to require a course certification so that you can stand totally different in all.

There are different ways of Digital marketing and these are explained below:

Search Engine Optimization (SEO) –

Search engine optimization is the method of increasing visibility of your website in SERP (Search Engine Result Page). SEO helps us to increase the quality and quantity of website traffic. SEO term can be referred to as Organic Searches, unpaid results. Google continually keeps checking for pages that contain high quality and relevant information about the user search query; the user search query is nothing but the Keywords.

Keywords are the most important term in search engine optimization. while optimizing any website, it’s very necessary to decide which keywords are important and what your website is all about. Keywords are the user queries or phrases in website content that make it possible for people to find the site via a search engine. 

Social Media Optimization (SMO) –

Social Media optimization used to manage social media networks to manage and maintain an online presence. In lifestyle, we use Facebook, Instagram, Twitter and a lot of. So, in Digital Marketing, Social Media is used to increase awareness of products or Services, to attach with a client and to keep client engaging with products or services. Overall Digital marketing is all regarding awareness and visibility. Social Media channels are available in free so it’s easy to spread awareness from small to large scale business. we can use Social Media optimization to keep the online reputation of company profile.

We can join different groups on Social Media, so that we can once more promote services and products in Facebook or Linkedin group and chances are probably to get organic leads, comments and shares engagement of customers.

Social Media Marketing (SMM) –

Social Media marketing is another way to keep customers engaged with product or services. It basically the use of social media platforms and websites to promote a product or service. Through Social Media Marketing, we can target markets over the internet via various social media platforms. There are different benefits of Social Media marketing which are; it helps to increase brand awareness. Social Media marketing helps to get Leads and Boost Conversions and more. 

Digitize Learn helps to showcase you the latest news and trends on the most popular social networks and how to reach and engage your audience with social media marketing best practices.

We can join different groups on Social Media, so that we can again promote services and products in Facebook or Linkedin group and chances are likely to get organic leads, comments and shares engagement of customers.

Pay Per Click (PPC) –

Pay Per Click is a paid marketing. When if somebody clicks on ads, we send the user to our website, we’ve to pay a small fee to the search engine. PPC uses a bid strategy, Google Ads operates on a pay-per-click model in which we bid on keywords and pay for every click. The term PPC can apply to paid ads on social media networks, like Facebook and more. Campaigns are expensive, rather say Campaigns we can say Pay per click is expansive; we need to constantly refine and expand our campaign. we can run a campaign on Google and other google Partner website. To run the campaign on the search engine, we use the tool Google AdWords. Google AdWords is a free tool which allows you to market in the Google search engine and its partner sites.

Affiliate marketing –

Affiliate marketing is on-line sales and making money online marketing skills. So, we can say it the process of earning commissions and increase the sales of the product owner or the company’s product. Affiliate advertising and marketing is one of the oldest types of internet marketing in which you refer a person to any online product and when that man or woman buys the product based on your advice, you acquire a commission. The commission depends on what product you’re promoting. 

E-mail marketing –

Email marketing is the form of Digital marketing, the use of email is to promote services or products. but the main purpose to do email marketing is to develop relationships with potential customers and clients. Email is something that customers look forward to reading and engage. In short, Email marketing is all about building a long term relationship with customers or subscribers.

Video marketing –

Video marketing is used for the purpose of audience engagement through social activity. Video marketing can be used for promoting your brand, services or products or to engage customers with product or services. There are different platforms where we can perform video marketing like YouTube, broadcast tv, street markets and more. Now a day, Smartphone users are more so customer consumer can access video anytime. With video, we can reach in a more cost effective method. people watch more videos than reading facts in textual form.

Through video marketing we can raise awareness of products; we can promote the company, sales. Video marketing is data driven so we can monitor various metrics and track customer management.

Digital Marketing Certification

We have seen, what are Digital marketing and ways of Digital marketing. after the class, we need to earn certification. Certifications are necessary because when a company hires fresher students, they check out whether they have done any certifications or not. usually students who have multiple skills described on their resume, but they don’t have any certifications to show so the chances are likely to drop from consideration. Through Digital marketing Certification you’ll build your confidence and can kick start your career growth.

Certification may assist you to show the latest knowledge by becoming a professional Certified marketer. Digital marketing Certification may help to learn different skills and can do exceptional growth in Digital marketingCareer. In every certification, there are different levels consistent with the user he can start his certification from basic to advance and certification will be valid for one year.

There are many benefits of acquiring professional certification in Digital marketing training program.

– Help to kick-start your professional career

– Provide an opportunity to get familiar with tools

– Demonstrate your continuous learning skills

– Provide a platform where we can check deep understanding of theoretical and practical knowledge

– Provide an advantage over your competitors at job interviews.

We can earn a number of Certifications but here is the list which is more prior to any certification. Exams will be in multiple-choice formats with four choices. so from multiple-choice formats, you’ll choose a possible answer from the available options. Certificates are valid for one year once passing the exam.

After the course, Digitize Learn will provide high authorized certification for the course which says, upon successful completion of the Digital marketing course, you will be awarded course completion certification by Digitize Learn and another certification you can do that online. to keep updated with trending technology, it’s necessary to keep learning new skills. There are many more certifications you can earn by upgrading skills.

1) Google AdWords Certification –

Google AdWords fundamental exam is one of the certifications and you can choose anybody of the following which is related to Google AdWords, Search Advertising, display Advertising, Mobile Advertising, Video Advertising or shopping Advertising in Pune. The passing score for each exam is 80th and you’ll give that exam within a specified time limit. Suppose in case you’re unable to clear the exam you can retake the exam after a few hrs or day according to the policy.

2) Google Analytics Certification –

When you become Google Analytics affirmed, you’ll wind up powerful at using Google Analytics inside your association and can help other people utilize the instrument. To progress toward becoming Google Analytics confirmed, you must take the Google Analytics test.

Google prescribes that you have hands-on experience utilizing Google Analytics yet it isn’t required. you’ll survey the investigation materials and take the test for nothing.

As we said there are multiple tools and certification. you can take as much as you want but among them, we mentioned a few which are more important. there’s a more powerful tool, if you’re looking forward to doing certification you go for the SEMRush Certification. There are different categories to earn certification; the different categories are SEMrush SEO Toolkit examination, SEMrush Content Marketing Toolkit exam, SEMrush Advertising Toolkit exam.

SEMRush Certification – This test is intended for SEO authorities with information of SEMrush. This test is intended for substance advertisers and SEO pros that use SEMrush in their work. This test is expected for PPC and publicizing pros working with SEMrush devices.


These were some basic topic you will get to learn in our Advance Digital Marketing Course at Digitize Learn. Other than this there are more 30+ modules you will get to learn practically. 

For more details, call on: +91-7666836900

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